von Nachrichtenredaktion am 01.02.10, 23:05 in IT + Newmedia + Software

(openpresse) The latest financial crisis of 2008 hit many industries and firms hard across the globe and it can still be too early to say that it is over (Morgan 2009). Companies particularly suffer difficulties in financing, increased uncertainty in markets, and declining orders during economic crises and subsequent recessions (Deleersnyder et al. 2004). Besides, customer relationship management (CRM) is basically